South African entertainment blogger, Mika Stefano coordinated the South African leg of the well-known campaign #SPIRITDAY. Together with over 35 local celebrities, they all took the pledge to wear purple on the 19th October.
#SPIRITDAY is a day when millions of people wear purple to speak out against bullying and to show their support for lesbian, gay, bisexual and transgender (LGBT) youth. The idea came from an amazing teenager named Brittany McMillan, who wanted to remember those young people who lost their lives to suicide and to take a stand against bullying.
Celeb photographer Theo Van Der Mewer of Issued Productions was the official photographer who captured some of South Africa’s most celebrated young celebrities… Mariechan of Jamali was the first to take her pledge, followed by Andrew Govender (Mr South Africa), local gay icons Koyo Bala, Amstel, Sade, DJ Olwee and Bujy all added flair to the campaign, hot hip hop artist L-Tido, Generations actor Anga Makubalo, Vuzu and Channel O presenters Lalla, Dineo and SK, just to name a few turned up to show their support for the cause.