As you might know, PUMA has a rich tennis heritage and has seen some of the game’s most celebrated athletes stalk the baseline in their PUMA Tennis shoes.
For those that don’t know, 1985 saw PUMA sign a 17-year old German tennis player who went by the name of Boris Becker. What came next changed tennis forever, and has been part of PUMA folklore ever since. Becker became the youngest and first unseeded player ever to win Wimbledon. Resplendent in his signature PUMA mid tops and distinctive style of play Becker became bigger than the game itself. In 2015, PUMA celebrates the 30th anniversary of this unprecedented win and the brand’s heritage of unmatched on-court glory and off-court style.
I’m a lover of the sport and though I haven’t played in years, I was happy to see the launch of new collections, inspired by their tennis archives throughout this month. And found it made for a nice build up to PUMA celebrating the 30th anniversary of Boris Becker’s win at Wimbledon.
The shoes maintain the same silhouette as before, but as technology has eclipsed their functionality as sportswear, they are now worn off the court as leisure wear. Part of what makes this incredibly cool is that the same shoes we would wear to go shopping or just chilling were once worn by a Wimbledon champ and it was interesting to see how the Boris Becker trainer above looks similar to one I designed using the PUMA creative suitcase a couple of years ago – check it out HERE.
The collection is currently available in-store – retailers include PUMA stores, Sportscene, Cross Trainer, Sneakers Bloemfontein and more.