Day: March 30, 2015

2nd Bokeh Fashion Film Festival | Cape Town

Elevated 2 stories up on a glittering stage overlooking a thronging crowd of over 500 Celebrities, VIP’s and Fashionistas, South African filmmaker Aidan Whytock proudly held aloft the Mercedes-Benz trophy for ‘The Choice’ as well as a cheque for US$ 10 000. This iconic moment was the culmination of the second annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival held at the stylish 15 on Orange Hotel in the Cape Town CBD.  The 2 day fashion and film extravaganza, founded and owned by film-maker Adrian Lazarus provided a focused platform for both local and international up and coming talent to showcase their fashion films and design in conjunction with pop-up retail outlets and focused industry talks. The event attracted the very best in South African fashion talent with greats such as Hendrik Vermeulen, Adriaan Kuiters and Jenevieve Lyons to name a few and each design house showcasing unique collections while some also featured fashion forward installations. Mercedes-Benz, headline sponsor of the event holds an established international alignment with the fashion industry as a central component …