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3rd Bokeh Fashion Film Fest

The new Aquarium at the V&A Waterfront in Cape Town played host to the annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival. The evening sparkled as A-List celebrities, industry VIP’s, producers, designers, fashion & film folk and invited high society guests that donned their finest and gathered to celebrate the very best in the local and international Fashion Film Industry.

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Both dressed by local designer Tart Clothing

This year the festival received over 500 Fashion Film submissions from around the globe, which were all evaluated against a strict set of criteria by a panel of industry judges. Only 12 films made the final cut, with category winners each receiving a stunning trophy designed by renowned Industrial designer Chris Jones.

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Edward & Ash Winter of Winerstone productions receiving the Mercedes Benz award

The highlight and grand prize on the night was the Mercedes-Benz Award with Edward and Ash Winter of Winterstone Productions in LA walking away with a cool US$ 10 000 for their submission – ‘Bespoke’.

Three lucky guests also walked away with sparkling diamonds on the night courtesy of a luckydraw sponsored by Diamond Works. Oude Meester also aligned with the event for the first time this year, partnering in an environment where artists and creativity take centre stage, with amazing fashion and art creations on display all through the venue.

The success of this event, as well as Fashion Film Festivals around the world and the willingness of global and local brands to align themselves, is clear evidence of the effectiveness of this genre to reach and engage with a growing international audience.

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Through Shaded Eyes (TSE) is the brainchild of Tokelo Motsepe. A retail buyer and digital strategist with an addiction to blogging, this blog is a platform for my style, life and love for fashion to be shared. What started as an escape from the hustle and bustle of the world, has now become a place to let out my passion for fashion & writing, in-between time spent at work, traveling, or doing everything else life throws at me… it has become a form of expression and I hope it can inspire and encourage you to also share!

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