The new Aquarium at the V&A Waterfront in Cape Town played host to the annual Mercedes-Benz Bokeh South Africa International Fashion Film Festival. The evening sparkled as A-List celebrities, industry VIP’s, producers, designers, fashion & film folk and invited high society guests that donned their finest and gathered to celebrate the very best in the local and international Fashion Film Industry.
This year the festival received over 500 Fashion Film submissions from around the globe, which were all evaluated against a strict set of criteria by a panel of industry judges. Only 12 films made the final cut, with category winners each receiving a stunning trophy designed by renowned Industrial designer Chris Jones.
The highlight and grand prize on the night was the Mercedes-Benz Award with Edward and Ash Winter of Winterstone Productions in LA walking away with a cool US$ 10 000 for their submission – ‘Bespoke’.
Three lucky guests also walked away with sparkling diamonds on the night courtesy of a luckydraw sponsored by Diamond Works. Oude Meester also aligned with the event for the first time this year, partnering in an environment where artists and creativity take centre stage, with amazing fashion and art creations on display all through the venue.
The success of this event, as well as Fashion Film Festivals around the world and the willingness of global and local brands to align themselves, is clear evidence of the effectiveness of this genre to reach and engage with a growing international audience.