A jewellery label with an affinity for utter simplicity.
The brand is inspired by nature and I just love the organic, asymmetric approach the designer takes with each piece.
I discovered the label not so long ago, when I bumped into its lookbook for its classic collection [shown above] and was wowed when I popped back on the site this week to find the gorgeous new lookbook for the Technicolor Melodrama collection, which launched just last week.
I loved the use of raw stones and pop of colour in this collection, while still staying true to the signature simplicity in design and the brushed brass look. Some of my favourites include the cute Sleeping Faces earrings, Mookaite earrings, Caracole earrings, Jade envelope earrings and the dramatic Japanese Lichen earrings.
See more here.
WAIF is the creative outlet of ad-girl-turned-entrepreneur Gisèle Human – a one woman company that runs on weekends and after hours out of the garage of a house in Woodstock, Cape Town.