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100% Design

From being a fledging show in 2014, 100% Design South Africa has matured into Africa’s premier exhibition and sourcing platform for high-end contemporary design.

100% Design South Africa is set to shake up Gallagher Convention Centre in Gauteng when it happens alongside Decorex Joburg from 9-13 August 2017. With big hitters such as Gregor Jenkin, Dokter and Misses, David Krynauw, James Mudge and Source IBA on the bill, alongside major design brands such as Crema Design, MONN and ErgoForm, 100% Design South Africa will be a show without equal in 2017.

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It’s my first time attending and I am looking forward to a variety of displays  across the many mediums and styles  in interiors, textiles, architecture, furniture and product design.

On the whole, talents across the spectrum of local and international design are all given time in the limelight, with exceptional quality, innovation and ingenuity as the recognised hallmarks of the event.

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“This will be so much more than just another interior design show,” says international design authority and Programme Director of 100% Design South Africa, Cathy O’Clery. “Visitors to this year’s 100% Design South Africa can expect no less than wall-to-wall proof of the artistic and aesthetic genius of their fellow South Africans – the sort of genius that’s helped make our country as gorgeous as it is.”

We Are Joburg is the heir to frontrunner We Are Cape Town which showcased design collectives, collaborators and enablers as part of the 100% Design South Africa pavilion at Decorex Cape Town in April this year. For the Gauteng iteration, works from creative minds across Jozi will reveal just how the City of Gold’s designers have given this remarkable city its singular Afro-urban aesthetic. The aim of the exhibition is to explore how all their individual styles are unified by a confidence that is strikingly contemporary and unashamedly bold.

100% Design South Africa is proud to announce that its Feature Designer for 2017 is none other than Gregor Jenkin. Every year 100% Design South Africa invites a highly acclaimed designer or design studio to participate in the exhibition as Feature Designer of the Year. This much-coveted honour is bestowed on a designer or design studio in recognition of their consistent quality creative output, originality and sustained success. Jenkin is a regular collaborator of artist William Kentridge and a top-seller at the Conran Shop in London. With his work sought-after by high-end design collectors, his presentation of new works will be a must-see!

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It is best not to forget that “100% Design South Africa is not just about Joburg – it is the largest exhibition platform for contemporary high-end design on the continent,” says 100% Design South Africa MD and Reed Portfolio Director, Sian Cullingworth. “We are always scouting the African creative scene for the best of the best and creating special platforms to connect talent with trade.”

To this end, 100% Design South Africa 2017 boasts two dedicated trade-focused days, taking place on 10 and 11 August 2017.

If you find what I’ve shared interesting then come through, the show is open to delight, stimulate and inspire the broader public on 9, 12 and 13 August 2017.

For more information, visit:

This entry was posted in: fashion


Through Shaded Eyes (TSE) is the brainchild of Tokelo Motsepe. A retail buyer and digital strategist with an addiction to blogging, this blog is a platform for my style, life and love for fashion to be shared. What started as an escape from the hustle and bustle of the world, has now become a place to let out my passion for fashion & writing, in-between time spent at work, traveling, or doing everything else life throws at me… it has become a form of expression and I hope it can inspire and encourage you to also share!

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