Onwards and upwards! The Bokeh South Africa International Fashion Film Festival 2018 is prepped and ready to take you on a magic rollercoaster ride into the world of fashion film and glamour like never before! The prestigious festival, now in its fifth successful year, is charged and ready to get pulses racing with a host of new activities and international sponsors, culminating in the two prestigious Oscar-style red-carpet gala events to be held consecutively in both Johannesburg and Cape Town for the first time next year.
“The Festival has grown each year in size and scope and we can confidently say that our local South African production is now the premier global Fashion Film Festival, attracting a host of new best-of-breed partners and entrants from around the world. We are proud to announce that Pernod Ricard has recently aligned with us through Jameson Irish Whisky, as have the iconic Napa Valley winery, Sterling Vineyards, who have been the exclusive wine partner at the Oscars for more than 10 years, as well as US media powerhouse FNL Network, who broadcast to over 60-million viewers,” enthused Adrian Lazarus, Founder and Managing Director of the Mercedes-Benz Bokeh South Africa International Fashion Film Festival.
The evolution of the Festival now incorporates a series of structured monthly showcase events across SA, leading up to the gala events in April 2018. During these events, SA’s top local fashion film-making talent will be presented alongside international filmmakers in collaboration with the Bokeh partners. These ‘mini-festivals’ will deliver high level interaction between industry insiders, invited guests, VIPs, film makers, fashion designers, media and invited Bokeh fans for the full multi-sensory ‘Bokeh experience’.
The annual calendar of events will create an innovative activation platform showcasing the aligned brand partners’ new products and, of course, the latest fashion film submissions from around the world. The events will also feature as an opportunity to create desirable marketing content which will be shared across all platforms and drive the Bokeh Fashion Film message to its fast-growing global audience.
Social media is the all-powerful global communication tool that never sleeps, so keep your eyes peeled as this year features an always-on daily social media feed across Facebook, Instagram and Twitter (@bokehfff). These channels will publish news, upcoming events, times, new products, featured fans (bloggers, lifestyle media and personalities) and their interaction with our partners’ products and brands, competitions, new film fashion and trends, as well as pics and news from upcoming and past social events on the Bokeh calendar.
The festival’s aim of acknowledging and rewarding upcoming fashion and film talent is set to have more impact and reach than ever, having recently concluded a media deal with FNL media group in the USA, adding $30-million in broadcast value to the existing R60-million coverage generated by the partnership with Luxury Brands for the aligned brands during 2017.
In addition to the stated sponsors, the festival is proud to be aligned with prestigious brands and companies including, Fuji Films, Treasury Wines, M.A.C, Label M, Havaianas, La Vie Water, Segafredo Coffee and Art Lab.
For more information or to book tickets go to http://www.bokehfestival.co.za.